Are you already working in marketing within the music festival industry? Are you tired of completing campaigns that do not get any traction or recognition? Luckily, I have complied a few tips and tricks to make this less of an issue. Implementing influencers with your campaign will help guide your campaign to a success. Especially if it is an influencer in the music festival community. According to Rachel Malvin, a marketer for social media, says that around sixty one percent of audiences trust the recommendations made by an influencer. Sixty one percent of consumers is a way better increase than zero percent. Follow this list inspired by Rachel Malvin to enhance your reach in the market!

1. Setting your goals 

To even start a social media campaign with influencers, you need an entire plan for at least five months in advanced in most cases. Having ideas for your campaign is important. However, to even bring those ideas to life you need to have a budget, deadlines, and goals. To give your campaign the most efficient planning, you should also include any legal issues involving the process to be safe. Keep in mind, even if you have your plans and goals set up, you need to consider the influencer you are planning on implementing to your campaign. You need to make sure the audience that  you are trying to reach is the same audience that the influencer attracts. They will also have budgets, timelines, and considerations to follow, making it challenging but beneficial to your company in the long run.

2. Searching for an influencer

Finding an influencer to run your campaign with is a fun but at the same time tedious task to complete. You might have an idea about who you are interested in working with you. On the contrary, the first influencer that comes to mind may not work for your campaign or your campaign might not align with their goals either. Let’s say you are the marketing manager for a new water bottle that is a fan and you want Lindsay Lohan to be your right hand in marketing this product to festival goers before festival season is in full swing. Although Lohan would be great with marketing to that age  group, she has no background or evidence of having festival goers as her specific fanbase. However, if you explore hashtags and and tagged photos on social media like Instagram, you can find someone that attracts your desired market to be your influencer. Also, searching for mutual followers of who keeps up with the brand you are marketing can ease finding influencers to work with! This way you can find someone that relates to the festival goers market.When you do happen to find your goal influencer, make sure every contract is figured out and no ethics are broken. If anything throughout the campaign gets messed up, we do not want both parties to be upset.

3. Implementing the creativity

Now that your goals and influencer situations are taken care of, you need to work in order to bring your ideas to life! Are you working with the influencer to post them holding the water bottle fan on TikTok twice a week for a month? Are you having them post two sponsored ads of the water bottle fan on Instagram within two weeks? It is all about what your mind wants and what works with your marketing strategy. If it is in your budget and agreements, utilizing the influencer to follow latest trends that will not be cheesy months from now is vital. However, it is super important to notice what competing brands have done in the past to keep up as well.

4.  Setting the stage

Now that your creatives are finished, influencers have helped, and audiences have been chosen, it is time to post. Make sure the posting schedule is implemented. The posting schedule would be implemented in the contract to make sure the influencers are being paid and posting the correct content at the agreed times. At this step in the marketing campaign, you essentially wait and watch all your past month’s work unfold before you!

5. Keeping up/Focusing on Retention

Give some time after the content for the campaign is posted to make decisions on how you feel. There might be a lot of traction at first or none at all. However, be patient and continue monitoring your campaign. Keeping all the numbers like followers, following, and engagement rates of the company’s brand written down can later project the improvement of your company. Also, checking comments, reposts, or mentions can ensure you if the influencer managed to reach the right market. If there are any reservations about the product you are promoting, make sure to respond to the comments and make sure your audience is seen. Even if people are upset, which they should not be, they will feel appreciated if you are active in solving any issues. This increases your retention while keeping the chosen influencer for your campaign protected from hate comments.

 

If you have launched a million campaigns or have not even started one, this guide is beneficial to go over the basics of influencer marketing and producing a campaign. Although there are many steps, it it crucial to get every bit of information about what you are campaigning. Campaign using influencers if you want your brand to have more reach, new content, and more loyal customers. However if there was any information you use in your campaigns, feel free to leave any ideas in the comments!