Do you have a business? Are you interested in the experience that music festivals provide? Have you ever thought about incorporating your love for your business with four days of live music and dancing? If you have a passion for something, you should be able to express it. And no, I do not mean express shipping. Express meaning to own up to your true self while being honest about your needs.

Expressing your passions is the key to live the purpose of your own life. So, why not bring what you have made and worked hard for to a festival of thousands to be aware of your brand? Here is ten top ways to incorporate marketing your business and while also staying true to your hobby of attending music festivals.

1. Merchandising

To bring brand awareness to your company, you must have your logo everywhere. More visual recognition is essential to have your brand spread around. A way to do this is branding absolutley everyone at the music festival.

There are thousands of people willing to explore to find new hobbies, interests, and ventures. If your brand is on everyone, those who are unaware of your company will start seeing it and asking questions. When they start asking these questions, this is when the searching on platforms like Google, Pinterest, and Instagram begins. The more traction you recieve for you brand means increase in profit, user engagement, and customer retention. To gain more lift, branding everyone is key to get your company recognized.

2. Vendor Tents

Music festivals allow businesses to sell products and promote brand awareness. You can have your very own business running at an event in order to provide services, sell products, and promote your company straight from the festival. Depending on the company who runs the festival, there are different requirements and procedures in order to go through the vendor process.

For example, Okeechobee Music & Arts Festival holds various vendors throughout the year. There is an influx of jewelry, clothing, food, beverages, and even pickles. Yes, a vendor solely had pickles and pickles only. If you are a painter, a non-profit organization, or even hold workshops, there are opportunities to take your business here. When a festival attendee utilizes your products or services, they will remember it because everything is a sentimental experience when you are at your music festival. Coincidentally, I do not even like pickles, but I will always remember Ray’s Pickles because I was with friends and family. Interest forms for having your business are on each festivals getting involved or contact page. Make sure to check these out on the specific festivals website to become a vendor.

3. Flyers/Business Cards

When you do provide services or sell your products, make sure to hand out a business card. Even if you cannot be a vendor or have your company present at the music festival, there are still plenty of opportunities to get your brand out there. You can pass them out to fans in the crowds. The only downside to handing out business cards is most might lose them or get damaged in their backpacks. Laminating them will be beneficial to make sure the card lasts long enough for the potential consumer to check out the company.

However, flyers will always be timeless. Stick a couple of flyers on the places that everyone has to eventually go to. A few examples to get traction with flyers as marketing are the porta potties, water stations, and showers. Everyone will have to see your brand on a piece of paper at these essential station. again, if the people keep seeing it, they will do their own research which benefits your companies lift.

4. Facebook Groups

Can’t go to the festival you want? Is your business new and you do not have the resources to market at a festival physically? Luckily, there are millions of facebook groups dedicated to festival goers. In these online cliques, real people with similar interests come together to share question comments and concerns. I personally have seen many small businesses post within the groups promoting their products. If you sell items that go hand in hand with music and art festivals, this is a perfect opportunity. Stickers, bandanas, pashminas, bracelets, artist themed crafts, and old lineup posters are always being posted to facebook groups. If you sell your products (such as a button) before a festival, those who can attend will still wear it. If they wear it to the festival, everyone will be asking where they got it from and how to obtain it.

5. Sponsorships or Artist Shoutouts

Imagine yourself in the grass at a music festival. It’s hot, the wind is blowing, and the speakers are roaring. If you take a look around, what do you see? Probably a popsicle stand. However, everywhere around is artists. Music festivals are inclusive to new and upcoming artists. Imagine if Lizzo stood on stage and told all her fans to go to your lemonade tent. Your brand would be not only recognized, but remembered. Being in the right place at the right time is essential to get an artist to shout your brand out or to be sponsored by the festival. Unfortunately in the business world, you have to know someone to know someone.

A way to proceed with this is by networking. Reference my post where I give a run down on what networking exactly is, why it is important, and how to do it. Especially at a music festival, of course.

6. Raffle

A good, old-fashioned raffle has never hurt anybody! To increase your brand’s awareness, a smart idea is to give away a festival essential at the event so all the attendees have a spark of interest in your company. For example, if you sell raffle tickets with your brand’s logo on it, you are increasing your brand awareness. Everyone will be talking about the giveaway, what is entailed, and how to enter. Also, to ensure your products and services are being purchased, you can even include a raffle ticket included with each purchase. The festival goer intrigued by the giveaway will purchase throughout the weekend to be entered more times for a higher chance to win the prize. At the end of the day, your brand will have been word of mouth all weekend and someone ends up with a prize!

These six ways are recommended in order to get your brand shining across the whole festival. You are going to want to market your brand as much as possible. When everyone goes back to their hometowns, they can share your very own brand with people who did not even attend. More visualization and getting your brand out into the public eye is crucial to ensure your marketing is successful. If you have any ideas to add to this compilation, visit our contact age to get in touch!